Wine Guide
Giuseppe Mascarello e Figlio
The third producer in the trinity of Barolo behemoths (the other two being Giacomo Contorno and
Bruno Giacosa), Giuseppe Mascarello has the Italian wine world at his feet. With his feet firmly
planted in the past but eyes set towards the horizon, he straddles the old world and the new
with ardent panache. Dedicated to long ageing in old botti (barrels), according to Antonio
Galloni, “Mascarello makes some of the most compelling, traditional wines in Piedmont.”
The Mascarello Manifesto
The estate is today in its fourth generation of Mascarellos, and has been since the 1960s. Mauro
is the figlio in the name, the son of Giuseppe (although the original Giuseppe and son were his
great-grandfather and grandfather). Still, what’s in a name when the heritage and savoir faire
date back to the mid-1800s when Giuseppe Mascarello made a name for himself managing the
vineyards of wealthy landowners, and which eventually ended up in the purchase of his own
vineyards and cellars in 1881 in the village of Monforte d’Alba. Mauro owns Monprivato in its
entirety, having purchased all the parcels he could since his tenure. This is great news for
Italian wine investors as single vineyard wines, particularly those made with a traditional
approach age superbly. Simply put, this is a brilliant Barolo that all other Barolo producers
look to for inspiration.
The good, the bad and the?
However, it is common knowledge that not all change has met with universal success. Despite firm
refusals from Elena Mascarello (Mauro’s grand-daughter), something has shifted in recent years.
While it is undeniable that vintages from Mauro’s time are considered among Italy's best wines,
(1986, 1988, 1999, 2001, 2004, 2008), recent experimentation (or not, depending on whom you
believe) means that newer vintages have so far not managed to reach the zenith of the past upon
release. That is not to say that they are not excellent examples of not just Barolo but all
Italian wine - simply that when the bar is stratospherically high, it can perhaps be hard to
reach consistently. But we must remember that these are wines built for ageing. For true Barolo
lovers, the Monprivato is the model for what Barolo - especially traditional Barolo - should be.
Notable facts and vintages
- Observing the depth of presence, calculating the range of vintages/bottle formats of each wine found on the wine lists of the world’s top 150 restaurants, Giuseppe Mascarello e Figlio’s Monprivato was in ninth position on wine-lister’s “Top 20 gainers in presence in the world’s best restaurants” 2018 and in the same year, considered a “Best Italian Wine” according to critic scores aggregated on wine-searcher.com.
- The Winesider Best Italian Wine Awards, more simply referred to as TWS-BIWA helped propel Giuseppe Mascarello e Figlio to worldwide fame when they awarded the number six position to 2004 Monprivato Ca d’Morissio (made from grapes using clonal selection within the Monprivato vineyard) among their “50 Best Italian Wines” in 2012.
- In 2014 the TWS-BIWA awarded 2009 'Santo Stefano di Perno’ tenth position within the “50 Best Italian Wines”. Despite nearing peak maturity in 2023, the average price for this celebrated vintage continues to climb (+15%) over the last one year period from June 2018.